Welcome to our very first Dipstick Studio blog post. Since ours is a business built upon ideas, we figured that would make a good overall theme for this area of our site. What qualifes us to weigh in on such a substantial topic? First and foremost, we ourselves are curious about where ideas come from and how they’re expressed, so if we explore some tangents along the way and it occasionally leads to more more questions than answers, that’s OK with us.
With years of background working with some of the most creative minds in the advertising & marketing industry, we’ve had the opportunity to see good or even mediocre concepts molded into award winning ideas. Seeing, or better yet, taking part in the creative process is always a thrilling, if sometimes difficult ride.
And so without further ado, here are a few of our brief thoughts regarding ideas:
Ideas generally don’t occur in a vaccuum.
Isaac Newton famously said “If I have seen further than others, it is by standing upon the shoulders of giants.”
And by extension, one could say that those giants stood on the shoulders of previous giants, etc, etc. Rarely do completely original ideas spring up out of nowhere.
2. Bringing ideas to fruition takes time and effort.
“If people knew how hard I had to work to gain my mastery, it would not seem so wonderful at all.” -Michelangelo
No doubt, some people seem to be “born geniuses”, whether it be in the area of art, language, or business. The truth is, while some may have a slight genetic advantage, without hard work and extreme effort, those undeveloped abilities will go to waste.
3. (And you just KNEW this was coming.) Ideas are best conveyed when they’re accompanied by visual stimulation.
Anyone who’s been at a meeting with and without graphic facilitation can verify what studies have proven: information retention is much more effective when paired with visual content. That’s why memory experts (who generally have no special, savant-like abilities) create word/picture associations in their heads to memorize long stings of names, numbers, and text. Of course, the imagery is most effective when it simplifies complex topics and it shows the connection between various points.
Our aim is to expand upon the theme of ideas in more depth in subsequent posts. In the meantime, we welcome any of your thoughts and feedback on the subject. Is there a question or idea of yours that you’d like to share? Thanks and we hope you’ll check back soon.